Block, Inc.
CONTEXTUAL COMMUNICATION ROUTING METHODS AND SYSTEMS

Abstract:

Contextual routing and/or management of communications is described. Server(s) of service provider can receive a first communication via a first communication channel. The first communication can be associated with a first service offered by the service provider and with a merchant identifier of a merchant that is an intended recipient of the first communication. The server(s) can generate, based at least partly on context data associated with the first communication, a recommendation for the merchant to respond via (i) a second communication channel that is different than the first communication channel and/or (ii) a second service that is different than the first service. The server(s) can cause the first communication and the recommendation to be presented via a consolidated communication user interface of a computing device of the merchant that presents (i) the first communication and (ii) a second communication between the merchant and a second customer of the merchant.