The Toronto-Dominion Bank
REAL-TIME GENERATION AND PROVISIONING OF TARGETED PRODUCT DATA BASED ON STRUCTURED MESSAGING DATA

Abstract:

The disclosed embodiments include computer-implemented systems and processes that generate and provision, in real time, targeted product data based on structured messaging data. For example, an apparatus receives message associated with an exchange of data involving a first counterparty and a second counterparty. The message may include elements of message data disposed within corresponding message fields, and characterizing a real-time payment requested from the second counterparty by the first counterparty. The apparatus may determine that a product is available to the second counterparty based on one or more of the elements of the message data, and may transmit notification data to a device operable by the second counterparty. The notification data comprising product data characterizing the product, and the first notification data causing an application program executed at the device to present at least a portion of the product data within a digital interface.