TrueCar, Inc.
System, method and computer program product for predicting a next hop in a search path

Abstract:

Systems, methods, and computer program products for identifying items more likely to be selected by an individual user as a next hop in a search path. Probability metrics are maintained for items, the probability metrics indicating frequencies with which users have selected each item as a next hop after viewing another item. Responsive to the user viewing a baseline item, a probability of selection as a next hop is determined for each of a plurality of items based on the probability metrics. The items are ranked according to the probabilities of selection and presented to the user.