The Trade Desk, Inc.
DATA PROCESSING SYSTEM AND METHOD OF ASSOCIATING INTERNET DEVICES BASED UPON DEVICE USAGE

Abstract:

A data processing system performs data processing of raw or preprocessed data. The data includes log files, bitstream data, and other network traffic containing either cookie or device identifiers. In some embodiments, the data processing system includes a connectivity overlay engine comprising a data ingester, a connectivity generator, an event access control system, and a feature vector generation framework.