The Trade Desk, Inc.
SYSTEMS AND METHODS FOR GENERATING AND QUERYING AN INDEX ASSOCIATED WITH TARGETED COMMUNICATIONS

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Abstract:

This disclosure is directed to systems and methods for selecting or eliminating candidate targeted communications. A method may include receiving candidate identifiers and traits associated with the candidate identifiers. A method may further include generating a candidate index including one or more dimensions associated with candidate traits. A method may further include intersecting the dimensions to determine if one or more candidates appear in dimensions associated with the desired candidate traits. A method may further include generating a result set based on the results of the intersecting computation. A method may further include selecting or eliminating candidates based on the results of the intersecting computation.

Status:
Application
Type:

Utility

Filling date:

29 Mar 2021

Issue date:

3 Mar 2022