Twitter, Inc. (delisted)
Determining engagement scores for sub-categories in a digital domain by a computing system

Abstract:

In general, techniques are described to determine engagement scores representative of a level of engagement in a digital domain for a particular sub-category within the common category of entities on a social media platform. In accordance with these techniques, a computing system is configured to receive, from one or more client devices, messages composed by one or more users of the one or more client devices. Each of the messages includes a respective identifier, and each respective identifier is associated with a common category of entities. The computing system is further configured to determine, based on the messages, an engagement score that represents a level of engagement for a particular sub-category within the common category of entities. The computing system is further configured to output, for display at a display device operatively connected to the computing system, a visual representation of the engagement score.