Uber Technologies, Inc.
CHOICE MODELING FOR PICKUP MAP DISPLAY CONTENT

Abstract:

Systems and methods are directed using a machine learning model to determine content to display on a map. The system detects an event associated with a transportation service being requested via an application on a user device of a user. The system accesses real-time data (e.g., sensor data indicating location of the user device) and historical data associated with the user. The system also determines connectivity for a location of the client device. The connectivity can include one or more of a load time for an area that the user device is located, battery life of the user device, or network strength of a connection. Next, the system analyzes the accessed data and the connectivity to identify display elements to present on the client device based on the event. The system then causes presentation of the display elements on the client device.