Uber Technologies, Inc.
Promoting user compliance with adaptive checkpoints

Abstract:

A system determines a route for a user and creates checkpoints along the route to encourage the user to follow the suggested route. For example, a ride sharing system may encourage users with vehicles to move toward regions where rides are in highest demand by offering a route to that region with checkpoints along the way. A user may receive a reward upon reaching a checkpoint. The system may adapt checkpoints to user types. Models are trained to output rule sets for placing checkpoints along a route and assigning values to the checkpoints. In some embodiments, the models are trained according to categories of users, so that the checkpoints can be placed in a way that will encourage the user to comply with a route. When a user strays from a suggested route, the system generates an updated set of checkpoints to encourage the user to return to the route.