Uber Technologies, Inc.
Contextual notifications for a network-based service

Abstract:

A network system can transmit notification data to a user device to cause the user device to present a contextual notification that can remind the user to interact with the network-based service. The notification data can be selectively transmitted and the notification can be selectively presented based on a determined likelihood of the user submitting a service request within a given time period. A metric representative of such a likelihood can be determined for the user based on historical data associated with the network-based service. The metric can be compared against one or more threshold values. In response to a user interaction with the notification, the user device can present a request user interface for a streamlined and simplified user experience in submitting a service request.