Uber Technologies, Inc.
NETWORK COMPUTING SYSTEM DEPLOYING TREATMENT CONTENT FOR AN APPLICATION-BASED SERVICE

Abstract:

A computing system can detect a session trigger corresponding to execution of a service application on a computing device of a user, the session trigger initiating a user session of an application-based service. The system can execute one or more of a plurality of models corresponding to a unique objective for the application-based service, wherein each model runs real-time session data corresponding to the user session. The system can generate, from each model of the plurality of models, a session score indicating a priority level for the unique objective corresponding to the model. Based on the session score from each of the plurality of models, the system can transmit treatment data to the computing device of the user, the treatment data causing treatment content to be displayed on the computing device of the user.