Visa Inc.
Methods and systems for harnessing location based data for making market recommendations

Abstract:

A computer-implemented method is disclosed. The method includes using reverse geo-coding to determine user transaction locations for a user, determining a number of user transactions for the user that correspond to each of a plurality of statistical area levels, determining a subdivision of each of the plurality of statistical area levels that has the highest number of domestic card present transactions for the user, identifying an effective area of influence (EAI) for the user, based on a determination of a statistical area level that has the highest number of domestic card present transactions for the user, and accessing geographically classified statistics from public data sources related to one or more of the plurality of the statistical area levels. A location based market recommendation is generated based on the geographically classified statistics and the effective area of influence.