Visa Inc.
REAL-TIME MERCHANDISING SYSTEM

Abstract:

The disclosure relates to a real-time merchandising system for the communication of offers and the acceptance or rejection of the communicated offers. The offers communicated may be based on the location of the merchandising system, the time of day and the user device that is in proximity of the system. The merchandising system may require no, or a minimum of, user interaction for an offer to be accepted or rejected or for the offer to expire. It may also be configured to track and analyze offer campaign effectiveness.