Visa Inc.
System, Method, and Computer Program Product for Providing Real-Time Offers Based on Geolocation and Merchant Category

Abstract:

Provided is a computer-implemented method for providing real-time offers based on geolocation and merchant category. Transaction data for transaction from a plurality of merchants is received. A subset of merchants is determined based on the physical location of the merchants and the merchant category of the merchants. Real-time market activity data is determined for each of the merchants in the subset of merchants. A real-time offer is initiated based on comparing the market activity data of at least one merchant compared to the market activity data of a first merchant.