Verb Technology Company, Inc.
Q4 2019 Earnings Call Transcript

Published: 19 May 2020

[Operator:]

Good afternoon and welcome to the Fourth Quarter 2019 and First Quarter 2020 Financial Results Conference Call from VERB Technology Company, Inc. At this time, all participants are in a listen-only mode. Please be advised, this call is being recorded at the company's request. On our call today are Rory J. Cutaia, CEO; and Jeff Clayborne, CFO.Before we begin, I would like to remind everyone that statements made during this conference call will include forward-looking statements under the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995, which involve risks and uncertainties that can cause actual results to differ materially. Forward-looking statements speak only as of the date they are made, except as required by law as the underlying facts and circumstances may change.VERB Technology Company disclaims any obligations to update these forward-looking statements, as well as those contained in the company's current and subsequent filings with the SEC. The company also notes that in addition to these results under Generally Accepted Accounting Principles or GAAP discussed on this call, the company will also present two non-GAAP measures as supplemental measures of its performance

[Rory Cutaia:]

Thank you and I thank everyone for joining us today for our fourth quarter 2019 and first quarter 2020 financial results conference call. On today's call, we will bring everyone up-to-date on our progress over the past six months, a time in which the entire world as we know has changed. I'll discuss our response to the COVID-19 crisis, including the plans we implemented to remain productive and effective and the new work-from-home environment we have all found ourselves in seemingly overnight and the steps we took and continue to take to ensure the safety of our teams in California and in Utah. I'll also discuss how the pandemic affected our business and the steps we took to ensure our financial viability beyond the end of the year, when we all hope to emerge from the uncertainty that currently surrounds the world's response to the virus and its devastating effects on the economy.I'll provide some data points and associated insights and perspective into our business and operations during the past two quarters. And Jeff Clayborne, our CFO, will provide a more detailed review of our financial results for these periods. And because we're now halfway through the second quarter of 2020, I'll provide some insight into how this quarter is shaping up. At the end of the earnings call, we'll hold a Q&A session.So for those new to our company, we are a software-as-a-service or SaaS applications platform developer. Our platform is comprised of a suite of sales enablement business software products marketed on a subscription basis. Our applications available in both mobile and desktop versions are offered as a fully integrated suite as well as on a standalone basis and include verbCRM, our Customer Relationship Management application; verbLEARN, our Learning Management System application; and verbLIVE our Live Broadcast Video Webinar application, which is currently in limited release and expect it to have its broad commercial release this summer.Our suite of applications can be distinguished from other sales enablement applications because our applications utilize our proprietary interactive video technology as the primary means of communication between sales and marketing professionals and their customers and prospects.Moreover, proprietary data collection and analytics capabilities of our applications inform our users in real time on the devices when and for how long their prospects have watched a video, how many times such prospects watched it and what they clicked on, which allows our users to focus their time and efforts on hot leads or interested prospects rather than -- or those that have not seen such video or otherwise expressed interest in such content.Our clients report that these capabilities provide for a much more efficient and effective sales process resulting in increased sales conversion rates. We developed the proprietary patent pending interactive video technology as well as several other patent issued and patent pending technologies that serve as the unique foundation for all of our platform applications.Okay, so with that background, let's get to our financial performance.Historically, the business we acquired last year generated revenue from two primary sources. The first source is digital revenue, which is revenue derived from our clients use of our verbCRM and verbLEARN applications. This includes the monthly subscription fees, which are the predictable contract-based underlying recurring license fees for use of the app. It also includes revenue we derived from app base sources such as the revenue we generate when users order samples through the app, as well as the design fees we generate from the customized configuration work we do in the app for clients every month.So while the revenue from samples ordered through the app, revenue from custom app configurations is somewhat predictable and recurring, it is not contract based and does fluctuate somewhat based on market conditions. And as such, I do not include it in my analysis of quarterly recurring subscription based revenue. The second historical source of revenue for the company is what we refer to as the legacy business. This business consists primarily of printing welcome kits for our clients’ new sales reps and the fulfillment and shipping of certain marketing related merchandise for our clients. The monthly recurring subscription component of the digital revenue we generate from our application is very high margin business for us with gross margins above 80%. This revenue also commends the highest market multiples applied when calculating market value for the business and the corresponding per share value. When we think of underlying business fundamentals, which in our view is the source of true market value, this is what we focus on, and this is what many value investors evaluating any investment opportunity focus on.The legacy business, printing, fulfillment and shipping, is relatively low margin business. In fact, some of that business was no margin business. That business revenue is not recurring, is very unpredictable and can be very costly as it requires us to maintain warehouse facility to store merchandise and supply for clients -- and supplies for as well as costly equipment that needs to be maintained and a full time staff that may be busy some weeks and some weeks not. Because that type of business is non-recurring, non-predictable and low margin, it commends a very low multiple. Accordingly, when valuing our business as a whole, one might incorrectly apply a lower multiple to the combined revenues and a higher multiple for the digital business. Knowing this, when we acquired the company, we announced then and I've repeated it on every earnings call we've done since then that we’ve developed a plan to gradually phase out of that business and focus on the growth of the monthly recurring subscription business. I provided clear guidance repeatedly that our exit from that business would have an impact on our top-line revenue and would therefore not be an accurate or reliable metric to measure our financial performance.I suggested that investors interested in ascertaining the financial performance of our business focus on two things. First, the growth of our digital business and in particular the quarterly recurring subscription revenue what the industry refers to as QRR and how that translates into ARR or annual recurring revenue. That is the number against which the high end market multiples are applied in calculating enterprise and per share value. The second thing I suggested investors focus on is the number of new contracts executed in a particular quarter and the associated QRR and ARR expected to be generated from those new contracts. I've explained that these numbers are extremely relevant in analyzing the performance of the business because it demonstrates whether or not the company is continuing to attract new customers quarter-over-quarter and not just recognizing and recording the revenue generated from prior or from existing contracts.Because the subscription revenue from new contracts is typically not recognized for 70 to 90 days or sometimes longer after the date the contract is executed, that revenue is not immediately reflected in the company's GAAP compliant financials, such as ours. So let me repeat that for clarity. Our financials are GAAP compliant and as a result they will only reflect revenue we are permitted to recognize in accordance with Generally Accepted Accounting Principles in that quarter. For a software-as-a-service business like ours, the revenue recognized in any particular quarter will likely not reflect any of the new subscription recurring revenue contracts executed in that quarter.In my view, the purpose of these earnings calls is not to simply read the numbers off the balance sheet and income statements, but rather to explain what the numbers mean, to put them in context and compare them to prior periods so relevant trends can be readily identified and analyzed. So to provide a more complete picture of the business, I'm not only going to discuss and compare the recognized GAAP QRR reflected in our 2019 10-K and our 2020 10-Q against prior periods but I'm also going to discuss and compare the QRR we expect to recognize from contracts we executed in the fourth quarter 2019 and in the first quarter 2020 with prior periods.So starting with Q2 of 2019 which was the first full quarter we reported post acquisition as a combined business and continuing through Q1 of 2020 here's our quarter-over-quarter recurring revenue growth as recognized by GAAP and reflected in our final financials. 2019 Q2 was $858,000, Q3 was $953,000, Q4 was $995,000 and Q1 of 2020 was $1.57 million. Again, these numbers represent the GAAP recognized revenue as reported on our financials as a component of our digital revenue.Now for the QRR we expect to recognize from the new client contracts we executed over that same period, Q2 of 2019 was $39,000, Q3 was $195,000, Q4 was $234,000 and Q1 of 2020 was $91,000. So with the exception of Q1 2020 the growth of expected recurring subscription revenue from contracts has grown dramatically quarter-over-quarter since Q2 of last year. As to the contract value in Q1 2020, yes, the expected value was down over that prior quarter, but we attribute that to the impact of COVID-19 on the world generally, as we had many clients that were simply afraid to sign new contracts because there was so much uncertainty about the future at that time.I do point out that our GAAP recognized quarterly recurring subscription revenue in Q1 2020 was up over the prior quarter going from $995,000 in Q4 2019 to $1.57 million in Q1 2020. I'm happy to report that the fear of executing new contracts we saw in Q1 has dissipated. And based on the activity we've had halfway through the current quarter, I expect to report another consecutive quarter of QRR growth. In fact, that's a stat we're very proud of. Going back to Q1 2019 through Q1 of 2020, we've now had four consecutive quarters of recurring subscription fee revenue growth and I fully expect to extend that winning streak to five consecutive quarters of growth next quarter.Last November, you may recall I described our third quarter 2019 performance as a breakout quarter and stated that quarter was when our digital subscription business really began to take off. I later talked about how I expected fourth quarter results to be even better.Now that the results are out, let's examine those comments. In the third quarter, we signed 14 new clients. We added $195,000 of QRR we expect to recognize from contracts we executed in that quarter and we recognized QRR of $1.53 million that’s pursuant to GAAP. Okay, that was the third quarter and it was a meaningful increase across the board over Q2.In the fourth quarter, which I said I expected to be even better. While we signed 15 new contracts, we added $234,000 dollars of QRR we expect to recognize from contracts we executed in that quarter. And we recognized QRR GAAP recognized of $1.168 million. So yes, fourth quarter was obviously better than third quarter across every important metric, just as I said it would be.So as a recap, for those of you who are still looking solely at top-line total revenue to measure the company's performance to make investment decisions, I've previously provided guidance that our focus is on growing a high margin recurring subscription based digital revenue, while we continue to exit the legacy, low margin printing and fulfillment business. And that revenue from that legacy business would be down quarter-over-quarter. However, as we now look forward to Q2 2020 and beyond, we've developed and executed a plan to actually begin growing that legacy revenue without any cost to us.In February, we entered into an agreement with a company in the business of providing enterprise class printing, sample assembly, warehousing, packaging, shipping and fulfillment services. We've established an automated process, pursuant to which they receive orders for samples and merchandise from us as and when we receive them from our clients and users. And they do the printing, assembling, storing, packaging, shipping of the samples and merchandise on our behalf.The agreement provides for a revenue share arrangement that is designed to guarantee net revenue to us from every sale, enhance our relationship with our clients by continuing to service their non-digital needs, while eliminating the labor and overhead costs associated with the provision of such services by us. So effectively, we've gone from a low margin business to an all margin business.Well recently we've commenced local operations in Japan through a Tokyo based Japan cooperation with a team with over 30 years experience. They handle local language sales, as well as local language customer support. Japan is the third largest global economy. And according to the World Federation of Direct Sales Companies, Japan is the fifth largest direct sales market, accounting for more than 16 billion in 2018 direct sales revenue.More than 50% of our current U.S. based enterprise clients have substantial number of sales reps in Japan that currently do not subscribe to our application, with five of those clients generating the majority of their revenue from their Japan based sales. We believe the in-country sales, sales support and customer service we can provide through native language speaking staff in Japan represents a significant opportunity for us to grow our application subscription business and enhance our clients Japan initiatives.Since we began operations we have already executed VERB’s CRM subscription agreements with six Japanese enterprise clients. We're currently exploring a similar expansion opportunity in Korea, which again, according to the World Federation of Direct Sales Companies, Korea has the third largest direct sales market in the world. In addition to our global expansion initiatives, we have several other revenue catalysts planned for this year.We begun the limited release of VERB LIVE, our groundbreaking interactive video-based live stream webinar and video conferencing platform. VERB LIVE builds on popular video-based platforms such as Facebook Live, Zoom, WebEx, and GoToMeeting among others by adding VERB’s proprietary interactive in-video e-commerce capabilities, including an in-video Shopify shopping cart, integrated for Shopify account holders to our own live stream video broadcasting application. VERB LIVE is a next generation webinar platform that allows webinar hosts to utilize a variety of novel sales driving features, including placing interactive icons on screen that appear on the screens of all viewers providing in-video, click to purchase, impulse buy capabilities for products and services featured in the live video broadcast in real time, driving friction free selling.Given the current work-from-home and social distancing environment we all find ourselves in which with 30 million Americans currently unemployed is not expected to go away anytime soon, we believe this new addition to our platform may be the biggest source of revenue growth for our company this year and beyond. VERB LIVE is also being incorporated into what we refer to as our interactive video core product so that it can be included in the product we are integrating into certain select partners’ platforms. I'm going to refrain from providing a date for the release of those newly updated integrations as we've shifted that schedule repeatedly to accommodate more immediate and timely revenue opportunities, including the development of VERB LIVE itself.Some of you longstanding stockholders may recall some early talk about the development of our own ecosystem, or App Store, essentially a tab in our app through which users could subscribe for complementary apps or upgraded features and functionality. The purpose was to generate greater revenue per user from our existing user base, which has grown considerably over this past year. Well, in order to execute that strategy, we needed to develop and deploy in-app purchase capability for each user. I'm proud to say that we've now finished that development and we are currently executing agreements with other app developers, who will market their application to our users directly through our app on a revenue share basis with us, not unlike what Apple and Salesforce do. We plan to announce those relationships in the coming week.Taking that a step further, we are releasing an open API that will allow third-party developers to develop applications, features and functionality that will integrate seamlessly into our platform that they will market directly to our users to our app, also on a revenue share basis. And because we now have such a large number of users who have downloaded our application, we have become an attractive and easily addressable market for third-party developers. And that is all very high margin, virtually no cost revenue for us.As to the number of potential users to which the developers can market their products, and why we are in attractive addressable market, let me share the data on user downloads. As you may recall, in the third quarter of 2019, we reported approximately 825,000 users. Well through the end of April 2020 we have approximately 1.4 million users representing growth of approximately 475,000 users or 67% since Q3 2019, and growth of 150% over the past 12 months.Finally, let me share with you our response to the COVID-19 pandemic, and what we did to protect our team members in Utah and California. And what we did to derisk and insulate our company, our stockholders, our employees and ourselves from the uncertainty the pandemic represented back in January, February, March of this year? First, we quickly adopted processes and procedures, including the use of our own technology to permit our teams across both cities to work and communicate and interact with one another from home, safely away from the office, efficiently and effectively. Those initiatives, enacted earlier than most companies, have proved to be extremely successful. And in very many areas of the business productivity has actually increased.Next, we wanted to make sure that the expected downturn in the economy and the possible impact on our clients and the revenue we generate from them would not jeopardize our operations or the livelihood of the more than 100 employees and their families whose financial wellbeing is dependent upon us. So we quickly developed and implemented a multipronged plan, we called it a full employment and cash preservation plan, designed to ensure the viability of the company well beyond the end of the year when we expected either a vaccine or treatment would become available and business would begin to return to normal, whatever that normal would be.The first part of the plan required us to raise additional capital. So in February, I along with McKinley Oswald, our President of Global Sales, traveled to Asia, specifically Malaysia and Singapore, where we raised approximately $5 million of gross proceeds in a private placement.It was priced at a modest 20% discount to market for straight common restricted shares with no warrants or other rights. We also applied for in a very timely manner and already received approximately $1.2 million from the Payroll Protection Program. And since we will only use it consistent with the purposes of the program to keep our people employed, we expect that the vast majority of the loan, potentially more than $1 million will be forgiven in accordance with the terms of the loan.The next part of the plan was to reduce cash expenditures without reducing staff. We did this in two ways. First, Jeff and I volunteered to defer all of our accrued cash bonuses to dates in 2021 and then agreed to convert all of it to shares. Separately I suggested that I along with members of our senior management as well as all of the Board members take 25% pay cuts for three months and that all other staff take 20% pay cuts for the same period. We agreed that for everyone that took the pay cut, we would pay the difference in VERB shares allocated out of the 2019 Omnibus Incentive Plan, a stock incentive plan previously approved by our stockholders. The pay cut plan was designed to save approximately $360,000 over that period of time.To my great surprise, the pay cut per shares plan was so well received. Not only did every person in the company participate in the plan, but many employees asked if they could take steeper pay cuts in order to get more shares. Believe it or not, many employees asked to take 40%, 50%, 80% even a 100% pay cuts in exchange for VERB shares during the three months of the plan. Well I believe the maximum pay cuts we allowed were 74.5% exchange for the shares. This increased the savings expected to generate from this part of the plan from approximately 360,000 to well over 600,000. I have to say that I was extremely humbled by the showing of confidence in the company by the very people who have the greatest visibility into the company, including into our products and operations and I honestly couldn't be more proud. Above everything else I've shared with you today that speaks more about this company than anything I could possibly say.I’d now like to turn the call over to Jeff Clayborne, our Chief Financial Officer, for a more detailed review of our financial results.

[Jeff Clayborne:]

Thank you Rory and good afternoon everyone. I'd like to review our financial performance as reported in our Form-10 K filed on Thursday May 14th for the annual period ending December 31, 2019 and our Form 10-Q filed on May 15th for the quarterly period ending March 31, 2020.I'd like to begin providing the highlights from our annual filing. The following period-over-period comparisons present the company's pro forma results of operations after giving effect to the acquisition of Sound Concepts based on historical financial statements of the company and Sound Concepts. The unaudited pro forma results give effect to the acquisition as if it had occurred on January 1, 2018.Total revenue for 2019 totaled $13.1 million an increase of 3% from $12.8 million report in 2018. Total digital revenue for 2019 totaled $5.3 million, an increase of 42% from $3.7 million reported in 2018. Total SaaS revenue for 2019 totaled $3.6 million an increase of 9% from $3.3 million reported in 2018. Total cost of revenue totaled $7.1 million virtually flat versus $7.2 million reported in 2018, while gross profit for 2019 totaled $6 million an increase of 7% and the $5.6 million reported in 2018.Research and development for 2019 totaled $5 million an increase of 58% from $3.2 million reported in 2018. The increase in research and development is attributed to additional product development and testing to support the integration and combination of the verbCRM platform, the development of verbLIVE, plus enhancements to our core platform to facilitate native integrations with Salesforce, Microsoft, Adobe, and other channel partners.General and administrative expenses for 2019 totaled $15.8 million an increase of 61% from the $9.8 million reported in 2018. The increase to general and administrative expenses is attributed to an increase in labor to support growth, an increase in professional services related to the uplifting of our common stock and warrants to the NASDAQ capital market, costs associated with the acquisition, litigation and recruiting costs plus an increase in stock compensation. As of December 31, 2019 cash on hand totaled $983,000, total assets were $28.4 million, total liabilities were $16.9 million and stockholders' equity was $11.4 million.Now I'd like to provide some information on the financing acquisition we completed during 2019. On April 9, 2019, we closed our underwritten public offering that provided us with gross proceeds of approximately $20.5 million before deducting underwriting discounts and conditions and other estimated offering expenses payable by us. On April 12, 2019, we closed our previously announced acquisition of Sound Concepts for $25 million of value, payable through a combination of $15 million in cash and issuance of an aggregate of $3.3 million in restricted shares of our common stock with an estimate of fair value of $10 million on the pricing day. The cash payment was paid using a portion of the net proceeds that we received in our public offering.At the closing of our underwritten public offering, the former owners of Sound Concepts purchased an aggregate of $4 million of the public offering units at the same price and upon the same terms and conditions as all other investors who purchased the units in our public offering, such as the net cash outlay by us in connection with the Sound Concepts acquisition was approximately $11 million, not $15 million. On August 14, 2019, we closed the financing pursuant to which we issued 5,030 preferred shares convertible into 3,245,162 common shares at a conversion price of $1.55 per common share. In connection with that financing, we also issued 3,245,162 warrants with an exercise price of $1.88. We received gross proceeds from the financing of 5,030,000 and incurred costs associated with the financing of 341,800 for total net proceeds of $4,688,200, which was allocated for working capital to fund our operations and continued growth.Now I'd like to move to the highlights from our quarterly filing. Total revenue for Q1 was $2.4 million, a decrease of 41% from the $4 million reported for the same period last year. The decrease was attributed entirely to the decrease of the legacy business Rory discussed earlier as part of our plan to exit that low margin business and focus our efforts on the recurring revenue subscription business. Total digital for Q1 totaled $1.5 million an increase of 38% from $1.1 million reported for the same period last year. Total SaaS revenue for Q1 totaled $1.1 million an increase of 34% from $786,000 reported for the same period last year. The cost of revenue for Q1 totaled $1.1 million a decrease of 53% versus the $2.3 million reported for the same period last year.Gross profit for Q1 totaled $1.3 million a decrease of 26% from the $1.8 million reported for the same period last year. The decrease is attributed to the decrease in the legacy business totaling $797,000 or 93%, offset by an increase in our digital business totaling $335,000 or 38%. Research and development for Q1 totaled $1.3 million virtually flat versus a $1.3 million reported for the same period last year. General and administrative expenses for Q1 totaled $3.5 million an increase of 10% from the $3.2 million reported in the same period last year. The increase in general and administrative expenses is attributed to an increase in labor to support growth and an increase in stock compensation expense.As of March 31, 2020 cash totaled $1.6 million, total assets were $28.6 million, total liabilities were $18.7 million and total stockholders’ equity was $9.9 million. $18.7 in liabilities breaks down as follows

[Operator:]

Thank you. At this time we will be conducting a question-and-answer session. [Operator Instructions]. Our first question comes from the line of Brian Kinstlinger with Alliance Global Partners. Please proceed with your question.

[Brian Kinstlinger:]

Hi guys, thanks so much. And thanks for all the details. The user growth has been super, so like you said 67% since you last spoke I think in November and well more than 100% year-over-year. Can you highlight why digital revenue more or so, actually QRR is growing at a much slower pace? And then talk about when and how you will better monetize that user base and grow somewhat closer to the growth in users that you've got? Thanks.

[Rory Cutaia:]

Thanks, Brian. So look, we -- as we've discussed in prior calls, have implemented a number of new features and functionality designed to increase penetration into our existing clients’ sales reps. Now, that's gone incredibly well for us, as you can see from so many more users that we have now on the platform, but here's how that works. And with respect to why is revenue behind the growth of users. So I know I discussed this in prior calls, when we acquired the business, there were existing client contracts in place, now we've since changed how we charge for the service. But back then, the way it worked is there was a flat fee that corporate paid for the use of the application by their sales reps, and it was kept, so they can have a very large number of their reps on the platform. And as that number of reps grew, the revenue we derived from it was capped.Now, as I said, we've since changed those, although there's still a number of the legacy contracts in place and when they renew, we'll change that. So what's happened when we introduced these new features, the penetration rate into their existing sales reps went up dramatically, but still didn't hit the cap. So you were still getting -- at least from those clients, we're still getting the same revenue, but we have so many more of their reps now using the application.So on the one hand yes, we'd love to see more revenue being generated as a result of so many more users coming on. But here's what's really positive about that. Because now that the user base has grown as dramatically as it has, and I think we're over 1.4 million downloads, that really feeds into one of our current catalysts for revenue growth in 2020, which is the in-app purchase capability in creating that App Store ecosystem environment that I've referred to a little bit ago, not unlike what Apple does, and what Salesforce and some of the others do.So now, we'll be able to market directly to that user base, and monetize that user base in ways that we could never do before. So for example, we're going to start introducing in the application the ability for individual users to put up their own credit card. And this is how we get around the caps. Now the individual users could put up their own credit cards. And they could subscribe for additional features and functionality directly from us, as well as complementary apps by third-party developers who will sell their products through our app and we’ll license them to our users through our apps on a revenue share basis with us. So that's going to be well -- I believe it will be a meaningful increase and certainly a big catalyst for revenue growth in 2020.In addition to that, and as just a logical natural extension of that is, we're going to create an offer of an open API. So what that means is now third-party developers can develop features and functionality that will integrate seamlessly into our platform that they could sell directly to our user base through the app on the device they already have in their hands.So, we're really, really excited about that. We're proud of that, that evolution of the business and I'm glad that we shifted resources around to execute those plans and we're excited to what that means for ourselves, and certainly our shareholders in 2020 and beyond.

[Brian Kinstlinger:]

That leads me into my next question about in-app purchasing. Can you talk about where we are on in-app purchasing? What I mean by that is, can only users access app purchasing -- in-app purchasing or do we need some time before everyone can access it? And then can you provide some early discussions on how it's impacted ARPU for those that can't access it?

[Rory Cutaia:]

So, we've just begun rolling out this program and because each application for each of our large enterprise users is a white labeled application, it’s customized for them. When we roll out these kind of features, we need to do it each client at a time. So, we've got a handful of them now implemented along with some other really cool features like Magic Link and some of the things that we've talked about that enhance penetration. But we have to do that one client at a time. So, we've got a handful of them now. And by -- I would say by third quarter, we should probably have all of them now on the same -- and that -- with the same in-app purchase capability and that store rolled out. So, that's the current schedule.Now, I will tell you this. Behind the scenes, we are building an entirely new platform from the ground up and that will mean several things. First, people that want to have a customized white labeled application won't need to use our services to go ahead and customize it for them. They'll be able to do it themselves online, choosing what features and functionality they like, uploading their logos, completely self service model. That will accelerate revenue generation for us because more people will be interested in doing that, and it will also accelerate revenue recognition for us. Right now, as I mentioned, it could be as much as three months from the time we sign a contract before we can actually recognize that revenue. So, that's going to really make a big difference there. And the other benefit, which goes to your question is, when we roll out a new feature, such as the in-app purchase capability, it will impact every app, every user, all of our clients all at the same time. So, there we won't have that gradual rollout process that we currently have right now. So, that's changed dramatically.

[Brian Kinstlinger:]

In terms of verbLIVE, we've seen huge demand for Zoom and Microsoft meet. And I guess I think about your balance sheets, yes, you raise money, it's still limited and you don't want to increase losses too quickly. How do you market that -- how do you weigh marketing that and using dollars for that to this piece of technology you have that is highly differentiated and has valuable functions that Zoom and Microsoft meet maybe don't have. So, you're trying -- just how do you market -- how do you weigh in marketing that product with your capital?

[Rory Cutaia:]

Okay, great question. And look, if we just develop that product and that was the first thing we'll go in the market with, yes, it would be tough. You'd have to have a serious cache of money to go and try and market that. But think about what I just talked about with respect to our new in-app purchase capability. We have an existing user base now. These are people that have this -- the device in their hands of now over 1.4 million of these people. Those are the first people that we're going to go to. We've already got 15 of our existing enterprise clients that have signed on for it. So, as soon as we release it commercially, we'll have all of those people, but then all of those individuals verbLIVE will be behind the payroll for all of those people, so that they could put their own credit cards up, if their company hasn't subscribed for it yet for them, they put their own credit cards up and immediately subscribe for it. And marketing to those people is simple. We don't have to spend zillions of dollars with TV commercials to reach those people. It takes us about five minutes to send a notification right to their device notifying them hey check this out, cool new feature, combination of Zoom and Shopify. Think about what that means for your business, people can click right in your live video and buy your products. Yes, a big, big, big differentiator for us is the fact that we already have such a large user base that we can market to.

[Brian Kinstlinger:]

That's helpful. And then talking about QRR, what's your goal for QRR as you exit the year. As we look at 4Q ‘20 which gives us a picture obviously of what your exit year ARR is, where do you think that can be with all of these changes going on in your business?

[Rory Cutaia:]

Look, I can't give full 2020 guidance just yet and I don't want to imply that that's a bad thing because I think that with the catalysts that I've spoken about in this call and how we've seen Q2 start off, I personally have great expectations about what 2020 is going to look like. But until the products are out there, until we see penetration rates go in the directions that they seem to be going and we have more empirical data upon which we can extrapolate, I'm not yet ready to give you a full 2020 guidance, but just look at the current growth rate. I have every reason to expect worst case scenario that that's going to continue. So that by itself would mean a pretty good year for 2020. But when you add in all the other catalysts that we've spoken about, the in-app purchase capability, the new ecosystem and an App Store capability, Japan, Korea, and verbLIVE and some of those other integrations all happening this year, I feel really, really good why about what this means for our share holders this year.

[Brian Kinstlinger:]

Two more. The first, your classic COVID question. Can you talk about business development and customer additions in April and early May? How has that trended compared to maybe the first quarter and months before?

[Rory Cutaia:]

Well -- and as we went into January, we had a pretty good pipeline of deals that we expected to -- that would be signed in January and February. And a really great looking pipeline and we know what our success rate is when we submit proposals and get contracts out for signature. But we saw that drop off of it because -- and people were pretty honest with us. That was a time, if you recall, where there was so much fear and uncertainty about what was going to happen. And I remember back then Governor of California was talking about 25 million deaths just in California. So it was a scary time. And people said, look, we really like this, we want to do this, but we're just not prepared to execute the contract right now because we just need to see how things pan out. Okay.So that was then. Look we still signed 11 new accounts in that period of time, which is pretty impressive. But now as we got into -- it's the second quarter in the period of time that you just referenced, boy, I'll tell you everything turned around very, very rapidly. That fear dissipated as I referred to in my talk a little a little bit ago. And now we're off and running because now people have a better sense of what they're facing in terms of their business. And what's even more interesting and obviously rewarding for us is the fact that these people are now recognizing that they need us more than ever in this environment, this whole work-from-home, work remotely. They're not going to the big conferences and conventions that they usually do, where they grow their business. They need this tool. They recognize that on their own.And through a period -- that -- a period that you just mentioned as we got past March and April when a lot of businesses really have suffered and believe me we were very sympathetic about that, we’ve done amazing. And I think that is going to continue as more and more companies, and more and more people begin to realize that this is a tool that will absolutely help them through what is obviously a very difficult period of time for everyone.

[Brian Kinstlinger:]

Great. And just so Jeff gets a chance to talk a little bit. A couple of things if you could comment on. First how much do you expect the company is going to save on a quarterly basis based on the cuts of salary and other cuts you've made? Is that all on SG&A? And then I didn't write down the share count that you talked about currently because so much has happened. Can you talk about what the share count would be today coupled with the increased shares and when you plan to get them out to your team that will increase I think another 0.5 million or so that you said?

[Jeff Clayborne:]

Yes. We mentioned during the earnings release, we expect cost savings to be north of $600,000 related to these cost savings initiatives that we've rolled out. And that's the preliminary phase one is. As far as shares, yes, there's an additional 0.5 million. We have roughly 29 million outstanding. So this will put us over 30 million -- so, we have 29.9 million. So, this will put us probably around 30,400,000-ish, Brian.

[Rory Cutaia:]

Brian, one thing that you didn't ask that I think is important and I didn't allude to it in the prior chat about this stuff. Between fourth quarter and first quarter, we added 26 new enterprise clients and this is a really interesting footnote here. Of the 26 new clients that we added, half of them were not in the direct sales space. So, last year when I talked about we're going to diversify, we are going to expand beyond the direct sales space, we are absolutely doing that. I think the mix of direct sales to non-direct sales clients in fourth quarter, I think it was somewhere around 45% were non-direct sales and I think in first quarter about 55% were non-direct sales type clients. So, obviously that's a massive market and I just want to -- it shows we're going after it, we're on it. So it’s happening.

[Brian Kinstlinger:]

Actually it brings me to one other question, which we haven't talked about in a while. And I'm not sure given you have so much runway with so many other things and obviously limited resources, what your plans are but maybe talk about your collaboration with some of the big software providers, Salesforce, Microsoft, some of the others? Is that is that kind of secondary now behind the scenes and where it goes, it goes and it would be craved in -- we shouldn't expect much near term or is there any development to speak of on those relationships?

[Rory Cutaia:]

Well, look there's been quite a bit of development on that and I did allude to it in the call earlier, and I've talked about it in the prior calls. Look, there came a point when we needed to determine where are we going to get the biggest bank for our buck in the near-term. Look I view our mission here to create shareholder value and knowing that we are valued on a multiple of revenue, what's going to bring more revenue more rapidly. And certainly verbLIVE was at the top of the list. And look that was a bet that we placed and I think that, that bet has now paid off, I think is going to pay off in a pretty meaningful way. Because at the time, we couldn't predict that everything was going to shift to this big work-from-home and social distancing environment, but it has. So that ended up being a really good thing for us to shift resources to that.Among other things the App Store having third parties to create applications for our platform as opposed to us trying to create ours and put us in others, I think that those will generate far more revenue for us in the near-term than what might be and we just don't know, a slower ramp and adoption of our application as its integrated into those other platforms. Now, look I still think and that I think that those integrations will be very valuable for the company, there's no question about it. But as you said, we've got limited resources, we have to make the choices, which -- where are we going to get the biggest bank for our buck. So, I did put some of those initiatives on the back burner to focus on some of these other things and I think that -- as now we've moved into this phase of the economy, I think that those decisions were absolutely the correct ones. We will do those. I mean we're very far along in some of them and they will happen. But I'm really reluctant to put another date on it and people say you didn't at the day. Yes, we didn’t at the day. It's not because we made a mistake. It was because it was an intentional decision to grow revenue faster.

[Operator:]

Our final question comes online of Theodore O'Neill with Litchfield Hills. Please proceed with your question.

[Theodore O'Neill:]

Rory, can you give us a little color on what else it needs to be done or what accomplishments you need to hurdle in order to get verbLIVE into production?

[Rory Cutaia:]

There are no -- there aren’t any more hurdles. We are -- it's actually in limited production now. For example, one of the hardest categories hit by this -- by the economic crisis is small business owners, a lot of them are facing bankruptcy and obviously most of them, if not all of them are closed. So what we've begun doing is providing verbLIVE to some of these and they are hosting, verbLIVE webinars where they are -- they provided their -- people from their customer lists that used to come into their stores to go ahead and watch these webinars and purchase product. And I can tell you that we've had more than one call from shop owners crying happy tears about how this has saved their livelihood and their business and what a difference it's made for them. And so we've been doing quite a bit of that. And yes, of course we want to help these people. I'm sure we all want to help anybody we can, right? So that's gone incredibly well, I believe and also it serves as a terrific beta test environment for us where we can identify things that we can improve and features that we should add or maybe features we didn't need after all. So we're refining that literally as we speak and preparing for the much broader global release and commercialization of it, including changes that we need to update the website to create the ability for people to easily go ahead and sign up. So all of those things are happening as we speak. And so it's not that there's -- it's not that it's not ready. Otherwise, it's the onboarding process and those kinds of things and the website updates, which are all coming. I think you're probably starting to see some of that now. So that's about it.

[Theodore O'Neill:]

So it's running a beta right now?

[Rory Cutaia:]

Well, it's -- we call it beta testing, but I don't know that I would call it a beta product.

[Operator:]

This concludes our question-and-answer portion of today's call. And now I would like to turn the call back over to Rory for any closing remarks.

[Rory Cutaia:]

Well thank you all very much for taking the time to hear us talk about our business. Something that we're incredibly passionate about obviously, and I think our own employees and staff and even our consultants that work with us at VERB have demonstrated now to the world their own passion and commitment for the business with some of them taking even 75% pay cuts in order to help the company preserve cash and take stock in its place. As I think back over the past several quarters and decisions that we've made, they were tough decisions at the time because there's a lot of competing interest, there's a lot of competing thoughts. We try to stay in with our stockholders and speak with them often and we elicit ideas from them as to things that we might do with our existing products and potentially new products, new verticals. So we do our best. But at the end of the day, it comes down to senior leadership between myself and the Board making decisions as to where we're going to go. Sometimes that's not easy and at the time you make them people don't see the merit in those decisions. And sometimes it takes hindsight to appreciate that. And I'm hopeful now that as we've now progressed, we now have four consecutive quarters of growth in our core business, our subscription based business, heading into five consecutive quarters and some of the products that we're releasing as a result of decisions made six, nine or 10 months ago.I'm really proud of what we've done and I really want to acknowledge the support that we’ve received from a lot of our longstanding shareholders. And look, as I've said many times, we're all in this together, we truly are now more than ever, especially through this pandemic. And we never lose sight of the fact that we're here for you and because of you. You've enabled us. And we appreciate the trust that you've placed in us. And we come to work every day, never forgetting that. So thank you all. I look forward to speaking with you again.

[Operator:]

This concludes today's teleconference. You may now disconnect your lines at this time. Thank you for your participation and have a wonderful day.