Verizon Communications Inc.
Determining an end screen time for displaying an end screen user interface

Abstract:

A content platform can receive information identifying a plurality of exit times, in an on-demand content element, associated with respective user-initiated exit events. The plurality of exit times can be based on a time duration of the on-demand content element. The content platform can generate an exit time distribution based on the plurality of exit times, and can identify a maximum exit time density in the exit time distribution and a maximum exit time density gradient in the exit time distribution. The content platform can determine, using a machine-learning regression model, an end screen time in the on-demand content element based on the maximum exit time density and the maximum exit time density gradient. The content platform can generate an instruction to display an end screen user interface at the end screen time during playback of the on-demand content element.