Wipro Limited
METHOD AND SYSTEM FOR DETERMINING AN OPTIMUM PROMOTION SEQUENCE FOR AN ENTERPRISE

Abstract:

The present disclosure discloses method and optimum promotion determination system for determining optimum promotion sequence for enterprise. The optimum promotion determination system receives details of plurality of promotion activities to be organized in each month of predefined year from user, generates gain matrix for predefined year using one of historic gain values and user-defined gain values for each of plurality of promotion activities, generates constraint matrix based on values of plurality of causal factors defined by user for each month of predefined year along with number of promotion activities to be organized in each month of predefined year. The optimum promotion determination system identifies plurality of promotion sequences using predefined technique along with gain value for each promotion sequences based on constraint matrix and gain matrix. Thereby, determining, optimum promotion sequence for predefined year, from plurality of promotion sequences, based on gain value of plurality of promotion sequences.