Wix.com Ltd.
Actionable widget cards

Abstract:

A messaging system for a website building system hosting a website. The system also includes at least one database storing website parameters, pre-defined rules concerning card definitions, pre-defined widget card parameters and a product classification taxonomy and at least one card product system to receive a trigger from the website, associated with an action related to a product. The system generates an actionable widget card associated with the product based on the action, the website parameters, the pre-defined rules, the pre-defined widget card parameters and the product classification taxonomy where the widget card implements e-commerce related operations for the product between a publisher of the website with an end user of the website.