Walmart Inc.
Management of the display of online ad content consistent with one or more performance objectives for a webpage and/or website

Abstract:

Systems and methods including one or more processing modules and one or more non-transitory storage modules storing computing instructions configured to run on the one or more processing modules and perform acts of collecting training attribute values for a set of attributes; generating a probability model using the training attribute values, the probability model providing predicted outcomes for at least one attribute in the set of attributes; identifying, using the probability model, a first predicted outcome corresponding to a subsequent combination of attribute values collected by a collection module, wherein the predicted outcomes can comprise the first predicted outcome; coordinating a first display of an ad content version of a subsequent webpage when the first predicted outcome satisfies an objective of the subsequent webpage, wherein the first display can comprise: (a) an ad at a first location on the subsequent webpage and a webpage content in a first format at a second location on the subsequent webpage; or (b) the ad at a third location on the subsequent webpage and the webpage content in a second format at a fourth location on the subsequent webpage; and coordinating a second display of an ad-free version of the subsequent webpage when the first predicted outcome does not satisfy the objective of the subsequent webpage. Other embodiments are disclosed herein.