Walmart Inc.
Machine learning techniques for transmitting push notifications

Abstract:

Systems and methods including one or more processing modules and one or more non-transitory storage modules storing computing instructions configured to run on the one or more processing modules and perform acts of: utilizing historical transaction information to derive metric information associated with prior transactions; generating a listing of user-item pairs, each of the user-item pairs identifying a user and an item; executing a machine learning model that is configured to generate a transmission list for sending push notifications; generating a transmission list by selecting user-item pairs based on the conversion probability values and the confidence indicators that are assigned to the user-item pairs; customizing content for the push notifications to include information for items identified by the user-item pairs included in the transmission list; and transmitting the push notifications to the users identified by the user-item pairs included in the transmission list. Other embodiments are disclosed herein.