Walmart Inc.
Performing customer segmentation and item categorization

Abstract:

A method implemented via execution of computing instructions configured to run at one or more processors and stored at non-transitory computer-readable media. The method can include receiving a respective weighting vector for each of a plurality of users, applying categorization rules on the respective weighting vectors for the plurality of users to categorize the plurality of users into a plurality of subgroups, generating a profile weighting vector for a first subgroup of the plurality of subgroups, and selecting, for the first subgroup, one or more first items from among a plurality of items in a category of items based at least in part on: (a) profile weights of the profile weighting vector for the first subgroup, and (b) sentiment data for features of the plurality of items. The method additionally can include displaying the one or more first items for the first subgroup of the plurality of subgroups. Other embodiments are disclosed.