Walmart Inc.
METHODS AND APPARATUS FOR ELECTRONICALLY PROVIDING DIVERSIFIED ITEM ADVERTISEMENT RECOMMENDATIONS

Abstract:

This application relates to apparatus and methods for automatically diversifying item advertisements, such as advertisements for items displayed on a website. In some examples, a computing device receives a plurality of recommended items to advertise with an anchor item. The computing device may determine a relevancy between each of the plurality of recommended items and the anchor item. The computing device may also determine a distance between each of the plurality of recommended items. The distances may be determined based on, for example, a category of each item. The computing device may then execute a diversity determination model based on the relevancies and distances to determine a diversified subset of the recommended items. Advertisements for the diversified subset of recommended items may then be displayed, such as on a webpage dedicated to the anchor item.