Walmart Inc.
Determining brand affinity of users

Abstract:

A method including a user who has brand affinities about a product brand or a product brand category. The method can include analyzing whether the user has brand affinities for the product brand or the brand category with two binary classification models that can include (a) a model one to determine an affinity to a particular product brand and (b) a model two to determine an affinity to a particular product brand category. The method also can include analyzing whether the user has affinities for a similar product brand or a similar product brand category by a model three neural network. The method can include displaying recommendations and the promotions for a product brand, a product brand category, a similar product brand, or a similar product brand category to the user. Other embodiments are disclosed.