Walmart Inc.
SYSTEMS AND METHODS FOR CROSS-CHANNEL MARKETING EXPERIMENTATION MANAGEMENT

Abstract:

A system including one or more processors and one or more non-transitory computer-readable media storing computing instructions configured to run on the one or more processors and perform: receiving, from a user, one or more pre-designed test parameters of an experiment; generating an audience list table comprising one or more identifications (IDs), wherein the one or more IDs link to one or more identification (ID) levels; removing, using identification (ID) mapping, each member of the audience who has an ID that does not satisfy one or more constraints of the one or more ID levels based on the one or more pre-designed test parameters; evaluating, using an evaluation algorithm, whether bias exists for each treatment group of two or more treatment groups; launching the experiment on the members remaining in the audience; and causing at least one result of the experiment to be displayed. Other embodiments are disclosed.