Walmart Inc.
METHODS AND APPARATUS FOR PROVIDING CONTEXT AWARE PERSONALIZED IN-STORE CUSTOMER EXPERIENCE

Abstract:

The disclosed subject matter relates to a system and method for personalizing customer experience at a retailer's physical location in order to increase sales and customer satisfaction. The personalization is based upon classification of customer's online interaction with the retailer. Upon detecting the customer's presence at the retailer's physical location, data of the customer's online interactions is retrieved and classified based on the type of online interactions and temporal characteristics. Push content is transmitted to the customer, the push content being based upon at least the classification and data associated with retailer's physical location.