Walmart Inc.
SYSTEMS AND METHODS FOR PROVIDING SPONSORED RECOMMENDATIONS

Abstract:

This application relates to apparatus and methods for automatically determining and providing digital recommendations including sponsored items at optimized positions. In some examples, a computing device receives a recommendation request. In response, the computing device obtains a plurality of items based on the user data. The plurality of items includes a plurality of relevant items and a plurality of sponsored items. The computing device then determines a total profit for a combination of the plurality of items by injecting the plurality of promotional items at different position amongst the plurality of relevant items. The plurality of items are presented to the user based at least in part on the total profit and the corresponding combination.