Walmart Inc.
System and method for rendering advertisements using lookalike model
Last updated:
Abstract:
A system for targeting advertising comprises a processor configured to compute a similarity score between a plurality of customers in a seed set and each of a pool of in-store purchasers having no history of online purchases from the online store of an entity. Each user in the seed set has a history of online purchases from the online store of the entity and a history of in-store purchases from stores of the entity. The processor is configured for selecting a subset of the pool of in-store purchasers having similarity scores above a predetermined threshold. The processor is configured for initiating rendering of advertisements for the online store to the subset of the pool of in-store purchasers.
Status:
Grant
Type:
Utility
Filling date:
30 Jan 2018
Issue date:
27 Sep 2022