Williams-Sonoma, Inc.
Q4 2012 Earnings Call Transcript

Published: 20 Mar 2013

[Operator:]

Ladies and gentlemen, and thank you for standing by. Welcome to the Williams-Sonoma Inc. Fourth Quarter and Fiscal Year 2012 Earnings Conference Call. [Operator Instructions] This conference is being recorded. I would now like to turn the call over to Steve Nelson, Vice President of Investor Relations, to discuss non-GAAP measures and forward-looking statements. Please go ahead.

[Stephen C. Nelson:]

Good afternoon. This call should be considered in conjunction with the press releases that we issued earlier today. Our earnings press release and this call contain non-GAAP financial measures that exclude the impact of unusual business events. A reconciliation of these non-GAAP financial measures to the most directly comparable GAAP financial measures and an explanation of why these non-GAAP financial measures are useful are discussed in the earnings release. This call also contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 which addresses the financial condition, results of operations, business initiatives, trends, guidance, growth plans and prospects of the company in 2013 and beyond, and are subject to risks and uncertainties that could cause actual results to differ materially from such forward-looking statements. Please refer to the company's current press releases and SEC filings, including the most recent 10-Q for more information on these risks and uncertainties. The company undertakes no obligation to update or revise any forward-looking statements to reflect events or circumstances that may arise after the date of this call. I will now turn the conference call over to Laura Alber, our President and Chief Executive Officer, to discuss our fourth quarter and fiscal year 2012 results and our outlook for Q1 and fiscal year 2013.

[Laura J. Alber:]

Thanks, Steve. Good afternoon, and thank you for joining us. On the call with me today are Julie Whalen, our Chief Financial Officer; and Pat Connolly, our Chief Marketing Officer. Before we begin, I'd like to discuss the leadership change that we announced earlier this afternoon. Richard Harvery, President of the Williams-Sonoma brand, has resigned and will be leaving the company. Over the 18 years that we have worked together, Richard has been an exceptional business partner, as well as a great friend to me. Richard has worked at our company for 30 years and leaves an enduring legacy. We thank him for his service and commitment, and we will miss him. Janet Hayes, currently the President of Pottery Barn Kids and Pottery Barn Teen, will become the President of the Williams-Sonoma brand, and through the end of our fiscal first quarter, Richard will work with Janet to ensure a smooth transition. Sandra Stangl, President of Pottery Barn, will now lead Pottery Barn, Pottery Barn Kids and Pottery Barn Teens. We congratulate Janet and Sandra on their new roles at our company and look forward to their continued success. Now I will begin discussing our fiscal year results followed by the highlights of our strategies for 2013 and beyond. Our results during fiscal 2012 demonstrate the power of our multichannel, multibrand operating model. For the year, net revenues exceeded $4 billion for the first time in our history, with comparable brand revenues increasing 6%. Non-GAAP operating margin matched our 2011 fiscal year high of 10.3%, and non-GAAP diluted earnings per share grew to a record $2.58. Our top and bottom line performance exceeded not only our outlook from the beginning of the year, but also our expectations as we entered Q4. E-commerce, with top line growth of 15% for the year on a comparable week basis, continued to drive our direct-to-customer channel revenue and operating margin, which expanded by 40 basis points to 22.4%. Our direct-to-customer channel now represents 46% of our total company net revenue, and we believe the increasing penetration of our direct-to-customer channel will drive further improvements in our operating margin over time. We continue to be laser-focused on our customers. They are the center of everything we do. All of our initiatives revolve around our customer. This singular focus has allowed us to deliver increased revenue and profit, while simultaneously investing in our future growth. Our continued expense discipline throughout our organization enables this operational flexibility. At the beginning of 2012, we outlined for you our long-term initiatives to drive sustainable, profitable growth and increase shareholder value. I am pleased to report that we made progress against each of the longer-term initiatives that we communicated to you last year, and that they will be the focus of our efforts over the next several years. These initiatives are

[Julie P. Whalen:]

Thank you, Laura, and good afternoon. We are very pleased with the fiscal 2012 results we are sharing with you today, and the outperformance we saw on both the top and bottom line for fourth quarter and fiscal year 2012. Before I provide more details on our 2012 results, as well as our guidance for fiscal year 2013, I want to remind everyone that 2012 was a 53-week year as compared to 52-week years in both 2011 and 2013. The financial impact of this additional week was approximately $70 million of revenues and $0.07 of diluted earnings per share. We will provide our growth rates, both with and without the extra week. Let me begin with our fourth quarter results. For the fourth quarter, net revenues increased 11%. Excluding the additional week, net revenues grew 5%, with comparable brand revenues increasing 4%. E-commerce led this growth at 16%. Diluted earnings per share increased 15% to $1.34 per share. Excluding the additional week, diluted earnings per share grew 9%. Gross margin during the quarter was equal to last year at 41.3%, with occupancy leverage offset by lower selling margins. Occupancy leveraged 30 basis points, with occupancy costs at $137 million in the fourth quarter of 2012 versus $127 million in the fourth quarter of 2011. SG&A increased to 26.3% from 25.7% in the fourth quarter of 2011. Of this 50 basis point increase, asset impairments, primarily in our stores, accounted for 40 basis points of this increase. The remaining increase was from higher employment and other general expenses, partially offset by greater advertising efficiency. As a reminder, included in this increase were the planned, ongoing incremental investments to support our e-commerce, global expansion and business development growth strategies that Laura mentioned earlier. This resulted in a fourth quarter operating margin of 15.0%. I would now like to comment briefly on our fiscal year results. For the fiscal year, net revenues increased 9% to $4.04 billion. Excluding the additional week, net revenues grew 7%, including 12% growth in the direct-to-customer channel and 2.5% growth in the retail channel. Comparable brand revenues increased 6%, led by our home furnishings brands

[Laura J. Alber:]

Thank you, Julie. And now let's talk about our brands starting with Pottery Barn, our largest brand. In Pottery Barn, net revenues for 2012 were $1.75 billion, driven by comparable brand revenue growth of 8.5%. For the fourth quarter, textiles, furniture and decorative accessories were important categories for the brand. In addition, our gift strategies drove traffic, transactions and sales. Our big bets for the season were successful. As we look forward to this year, we are confident in our product lineup. We have great launches scheduled throughout the year. We are focused on selling artisanal, innovative products at a great value presented in an aspirational way across all of our channels. Our mantra is to make decorating and entertaining fun, easy and affordable, and to turn houses into homes. Our customers love our print and pattern and textiles. Furniture is the foundation of our brand, and we continue to offer an increased assortment of high-quality, exclusive, well-priced items. We also see opportunities in the hard-working rooms. The entryway, the bathroom and the laundry room. We are building deep relationships with our customers through the exceptional complimentary services that we provide. These services, both in-store and in-home, are our competitive advantage. We train our associates as design studio experts, and we are expanding the design studio centers within our stores and our design studio offerings. We have also developed a team of stylists and entertaining consultants that can help with everything from setting the perfect table to decorating your home for Easter. We're also leveraging technology to make it easier for our customers to imagine their dream home and for our associates to convert sales. Our recent store remodels and website enhancements are producing returns that we will build on in the coming years. In the Pottery Barn Kids brand, net revenues for 2012 were $558 million, with an increase in comparable brand revenue of 5.6%. The combination of textiles and furniture, especially in nursery, drove our business as our customers came to us to put together rooms for their children. We were successful in growing our Baby business and our seasonal holidays. We'll be expanding both of these areas in the coming years. For example, we just celebrated our first Lunar New Year. And we are focused on gifting and birthdays. In Baby, we have additional SKUs and new, differentiated aesthetics. We continue to refine our marketing strategy to appeal to lifestages, lifestyles and genders. We're also committed to further developing the relationships our customers have with our brand through service offerings. We are enriching the design expertise of our associates, and equipping them with better technology and tools. We believe that Pottery Barn Kids' differentiated offering will have wide international appeal, leading to growth through global expansion. We've been extremely pleased with the performance of our stores in the Middle East, where Pottery Barn Kids has more stores that any of our other brands, and we are opening our first store in Québec later this month, and in Australia in May. In the PBteen teen brand, net revenues for 2012 were $220 million, representing an increase in comparable brand revenue of 1.7% for the year and 6.4% in the fourth quarter. Momentum accelerated in our business throughout the year, as our in-stock inventory position improved. Being in stock is especially critical, as this is a brand where both the parent and their teen are involved in the purchase decision. Our in-stock position in furniture hampered our growth in 2012, and is an opportunity in 2013. When we deliver the basics and the top of bed, our customer comes back to us for gifting, seasonal assortments and for room accessories. Textiles drove performance in our business all year. Burton has been a fantastic launch for us, and we are happy and proud to continue this partnership, as well as introduce new exciting partnerships in 2013. In 2013, we are offering great values in our new furniture and textile introductions, featuring clean, bright and fun assortments. We will continue to go out to the dorm customer, with an expanded lifestyle offering, delivering innovative decorating ideas. Gifting year-round for birthdays and graduations will also be a focus in 2013. Our teen retail formats are highly productive. Parents and teens are able to engage with our products, which will then ship to their homes from distribution centers. Our small store base allows us to get closer to our customer and serves as a laboratory for concept development. We get terrific feedback in our stores, as we engage with our customers, and our customers engage with our products. Our franchise partner opened our first PBteen store in the Middle East at the end of 2012, and it is really exceeding our expectations. It seems that decorating teen rooms is a universal challenge, and we are excited to serve this market. In the Williams-Sonoma brand, net revenues for 2012 were $981 million, with comparable brand revenues decreasing 1.1%. Although the promotional environment intensified during the holiday season, we made progress on our initiatives to introduce proprietary, innovative products that set new standards in the marketplace. As we expected, our strongest performance were in those categories where we have the highest proportion of new, exclusive and innovative products, specifically electrics, entertaining and food. We anticipated a promotional environment and responded appropriately to protect our brand and our customers. The story of the Williams-Sonoma brand is really 2 stories. We enjoy excellent success in the direct channel, where the Williams-Sonoma brand had the third highest growth rate any of our brands, with a direct channel contribution that ranks second amongst our brands for the year. This performance tells us that the strength of our brands, our marketing and our strategy has increased product exclusivity, allows us to compete successfully with anyone online, and to do so at operating margins that are a multiple of our competitors. However, the initiatives that we have been working on in the Williams-Sonoma brand are more easily and quickly implemented in the direct channel than at retail. So we have more work to do in our stores. We acknowledge that. New creative direction has made progress with our marketing efforts. After our initial focus on our website and catalog, we are now turning our energies to our retail stores. We believe that there are significant opportunities to present our products in a more inspiring and compelling way, and to make it easier for our customers to find what they want to buy. Another key part of our Williams-Sonoma strategy is to optimize our retail fleet. In 2013, we'll opportunistically close 15 stores and open an additional 8 stores to drive retail profitability. We have been successful in closing underperforming stores and relocating stores to higher-return locations, and we expect this to continue over the next 3 years. We also have a robust schedule of new product introductions, the most in our history, that will benefit both channels, which includes the expansion of our Williams-Sonoma-branded cookware and tools. We're also excited by our marketing partnership with ABC in a new hit series, The Taste, which features our exclusive collection of Williams-Sonoma-branded products. Our Agrarian assortment is expanding, and we mailed our first standalone catalog this week. This concept is bringing new customers to our brand and has enjoyed significant national media attention. We're also delighted to announce that Williams-Sonoma Home will be mailing a catalog with new collections early next month. We believe that this segment of the market is underserved and that we can grow a sizable and profitable business in higher-end home goods, predominantly in the direct-to-consumer channel. In summary, we are committed to possible growth in Williams-Sonoma, and we'll serve our customer through product innovation, marketing and channel excellence. I look forward to updating on the progress we are making against these strategies. Finally, I would like to discuss West Elm. In the West Elm brand, net revenues for 2012 were $430 million, representing almost 11% of our total company sales. Comparable brand revenues grew 17.4% on top of 30.3% in 2011. Growth continues to be driven by all categories, including furniture, textiles and decorative accessories. Key holiday brands and category promotions drove strong incremental sales and margins. Expanded assortments in new areas, including kitchen and seasonal trends, contributed to growth. We've accelerated sales, customer acquisition and engagement through integrated, multi-channel marketing. Utilizing e-commerce, catalog, in-store activities and social media platforms has allowed us to effectively connect with customers. As we look forward to 2013 and beyond, our strategy is to profitably grow the West Elm brand by engaging with a broader base of customers, while maintaining a compelling value proposition. We are executing on an expanded product assortment and customer engagement strategies. And as retail profitability hits new milestones, we're aggressively seeking retail expansion opportunities. At the start of 2012, we announced plans to open 9 new West Elm stores. And we are pleased that we ended the year with 12, bringing the total fleet size to 48. We will continue to expand our retail in 2013 with current plans to end the year with 57 locations, including our first Australian store. We believe that West Elm will be a significant driver of our global expansion. Our 2 stores in Canada are among the highest performing in the entire company. Our West Elm store in the Middle East, operated by our franchise partner, is consistently exceeding expectations, and we are actively looking for additional global locations. In late October, we are pleased to launched the West Elm market brand extension. Focused on tools for everyday living, market represents a significant expansion into the kitchen and housewares category. This expanded assortment is currently offered in 2 standalone stores, shop-in shops and many of our existing stores and a robust online and catalog assortment. We believe all these initiatives differentiate West Elm in the marketplace and drives growth in this brand. We're excited about our plans for 2013 and our progress on the path towards building this into another $1 billion brand. In summary, we're very proud of our result this year. While the economic backdrop is more difficult than anticipated, we beat our financial metrics and made tremendous progress against our long-term growth strategies. We have clear strategies for all of our brands, and West Elm has moved efficiently from a turnaround to a clear growth vehicle. Through our strategic work, we identified and prioritized areas for new business development and are underway in our execution. Our global strategy is out of the planning phase and into production, and the company is rallied around its success. We continue to strengthen our team and our culture, and we are confident in our future. I would now like to open up the call for questions. Thank you.

[Operator:]

[Operator Instructions] And we'll first go to Peter Benedict from Robert W. Baird.

[Peter S. Benedict:]

Laura, you said earlier in your prepared remarks that you expect further improvement in operating margins over time. And your 3-year view looks like it suggests that, that expansion could start to emerge in 2014. So my question is, how visible are the key drivers of kind of operating margin as you look out over the next 3 years? And then also kind of on the top line, I think you're -- it also implies kind of an acceleration on the top line beyond this year. So just interested in your thoughts on that.

[Laura J. Alber:]

Yes. I'm going to let Julie answer that question.

[Julie P. Whalen:]

Okay. Thanks, Peter. It's Julie. We're always focused on expanding our operating margin. We told you guys over time that each year, excluding our investment and our future growth strategies, we expect to drive continuous improvement in our business and expand that operating margin but it's going to be gradual and incremental over time. And it seems that when you look at our 3-year outlook in the guidance that we've given, that would imply that our initiatives in years 2 and 3, we'll be beginning to generate the kind of returns that will create operating margin expansion.

[Operator:]

And we'll now go to Daniel Hofkin from William Blair & Company.

[Daniel Hofkin:]

Just to follow up a little bit on that, on specifically the revenues, could you maybe just frame up a little bit, specifically going from, let's say, 4 to 6 expected this year to mid- to high-single digit over the next couple of years, what do think is going to be the 1 or 2 key things that should contribute to that?

[Julie P. Whalen:]

Dan, it's Julie. I think there's a couple of things I want to make sure that everyone remembers on the call. First of all, 2012 was a 53rd-week. So in order to gain an appropriate growth rate from 2012 to 2013, you got to back out the $70 million in revenue that we spoke to and the $0.07 in the bottom line. So if you do that, at the high end of our range for our revenue growth for 2013 is that 8%. And our 3-year outlook gives guidance at mid- to high-single digits for revenue growth, in particular, and then obviously, low double digits to mid-teens for EPS growth. So 2013 is in line with our 3-year outlook. As far as the future years and where we might push to the higher end of that outlook is exactly right once the initiative start to come into play, for example, global expansion. This year, we're launching, in May, 4 stores. Our expectation is every year, we'll have additional locations, whether it's in Australia or otherwise. That will continue to advance on top of that to generate more revenues and more earnings.

[Operator:]

And we'll now move to Matthew Fassler from Goldman Sachs.

[Matthew J. Fassler:]

Can you talk about some of the changes that you made in the Williams-Sonoma catalog and online in the direct business that delivered results for you in the second half of 2012 that you think you can bring to the stores? Just a little more color on what you think will rejuvenate that retail business.

[Laura J. Alber:]

Sure. This is Laura, Matt. First of all, online affords us the ability to have additional SKUs. So you can try a wider range of products and understand where the customer is responding. And we are -- we just launched a great new program in our stores called Williams-Sonoma Delivers, where we're allowing our store associates to place orders for our customers online. And so that's a real positive for retail this year. And we know that so many times, our customers don't want to carry it out. They want to go to the store and look at it, but they want it shipped to their home. And so we've enabled that with our customers in our stores with the Williams-Sonoma Delivers program. So that's one of a couple key initiatives for this year. Also online, the shopping experience is something that we really focused on, particularly, in the latter half of the year in highlighting key products and cleaning up the shopping path, making it more aspirational, giving content where it makes sense, simple things like putting videos in line(sic) [online] . And we had great accolades for our Williams-Sonoma site, which was rated top website. So people are noticing, and the customer service equation on that has been really good. So those -- it's really more products, visual merchandising, and we need to bring that vibrancy into our stores. We're testing some new store formats. We're so excited about our Australian store because we're launching it with a cooking school that represents a whole another leg of opportunity for us.

[Matthew J. Fassler:]

And just to make it clear, when you talk about more products, obviously, Williams-Sonoma Delivers, so you'll have the ability to, I guess, order online in store. But are you talking about broadening the assortment that's actually on the sales floor as we speak? Or is it more about changing out product?

[Laura J. Alber:]

Yes. It's -- there's only so much physical room in the stores. But it's about what you display more prominently, where is the customer shifting to. And we can understand that better online.

[Operator:]

And we'll now go to Laura Champine from Canaccord.

[Laura A. Champine:]

Can you just comment on your year-end inventory levels and how comfortable you are with those? And Julie, how you expect inventory to trend relative to sales this year?

[Laura J. Alber:]

Sure, love to, Laura. We feel very good about the health of our inventory. Remember, last year, we ended at unsustainably low inventory levels. And we did it to invest in our inventory to drive our sales. The year-over-year increase was primarily driven by the home furnishings brands to support this better in stock versus last year. And we expect inventory to be at this level -- we expect this to be at this level, and we also increased the inventory to drive sales, particularly in the West Elm brand and because we are opening in Australia and are holding the inventory here at this point. Long term, we'll be shifting the inventory and having it shipped directly into Australia, but it's currently in our inventories today. And then also remember the 53rd week pushes back 1 week later, and shipments were rushed out for the Lunar New Year.

[Operator:]

And we'll now go to David Gober from Morgan Stanley.

[David Gober:]

Just wanted to touch on gross margins for a second. I guess in the fourth quarter, gross margins were about flat year-over-year. I was just wondering if you could give any further color on kind of gross margins by concept or maybe where you're seeing pressure versus expansion. Is it maybe a little more pressure in the Williams-Sonoma brand? And also just curious if you're seeing any pressure to move towards free shipping in the home furnishings brands.

[Julie P. Whalen:]

Okay. David, this is Julie. I'll take that. I think from a gross margin perspective, we're actually very, very proud of that, the fact that we came in flat for the quarter and we actually were up 20 basis points versus last year. I think as we've been telling you guys every quarter as we've gone through the year, what we've seen is that sequentially, there's been improvements in both product and selling margins. And what we saw towards the end of the year was actually substantial improvement in both the retail channel and the Williams-Sonoma brand. So we've seen this continue to sort of rightsize as we move through the year. I think it's one thing that we're really proud of and we're able to get these sales whilst still maintaining a strong gross margin. Laura, do you want to take the free ship?

[Laura J. Alber:]

I'll just say that free ship is one of many promotions that we run, and we're able to study when it's effective and when no to do it. And we use it carefully like we do all of our promotions.

[Operator:]

And we'll now move to David Magee from SunTrust Robinson Humphrey.

[David G. Magee:]

The -- how would you characterize the competitive environment since the holidays? Has it eased somewhat sequentially?

[Laura J. Alber:]

We said all year that environment has been very competitive. We expected it to be extremely promotional. We came out and said that a couple of times. It's clear to us that value is incredibly important to our customers. And it's not going to go away. The customer is clearly looking for value, matched with quality. And this is what we deliver upon. So we had a promotional cadence throughout the year. We're very competitive on non-exclusive, branded goods. We've responded as people broke MAP pricing in the Williams-Sonoma brand, and we will continue to do so.

[Operator:]

We'll now go to Gary Balter from Crédit Suisse.

[Simeon Gutman:]

It's Simeon Gutman for Gary. A 2-part question on West Elm. Long term, can you speak to give us an idea of how many stores you think you can get to? And then second part is, given West Elm accelerated in terms of the brand revenues this quarter and Pottery Barn decelerated, you mentioned that there's this constant seeking of value, but do you think there was anything that accelerated in terms of the consumer being more value-oriented? Or are those 2 events disconnected?

[Laura J. Alber:]

We've studied that and are always making sure that, that's not happening. We actually see that when we mail both catalogs at the same time, we get a better response to both of them than if we mail separately, which is really interesting. So now, we don't -- if you're asking about cannibalization, we don't have any evidence of cannibalization. You have to look at these brands on a multi-year basis. Pottery Barn has great growth over several years. West Elm has really been escalating its growth recently. And we -- in terms of stores versus DTC, we're still very small, very low market awareness around West Elm, which is very exciting for us. And clearly, we can have more stores. Now we haven't given a specific number, because the horizon is changing so rapidly in terms of DTC versus stores, and we're testing new formats, we're testing West Elm Market stores, whether they should be in a store, separate, online only. And so there's a lot of unknowns about how many stores exactly. But we do know that we can put them in suburban areas. We know that we can put several in the market. We've learned a lot this year. We were cautious at first, and we've measured against it. And so the opening plans that we have this year we feel very confident in.

[Operator:]

And we'll now go to Janet Kloppenburg from JJK Research.

[Janet Kloppenburg:]

Just a couple of questions. On the selling margin, I think you said that if it proves that Williams-Sonoma -- the Williams-Sonoma brand, and it was up in the retail segment, I believe that's for the year. And I'm wondering if that was because of the influx of proprietary product or what are the contributors to that improvement. And in thinking about your operating margin guidance for fiscal '13, I'm wondering how I should be thinking about gross margins. I think you'll be making some investments, I think that will be pressuring the SG&A line. And I'm wondering if we should be thinking that you'll have an overall improvement or you have an objective of improving gross margins in fiscal '13.

[Julie P. Whalen:]

Okay, so this is Julie. So the one thing I to make sure we're clear on is the gross margin sequentially improved year-over-year. Obviously, in my prepared remarks, I did talk about how we had occupancy leverage that was offset by lower selling margins. So within the year, they were still down. But they substantially improved versus last year same time. And that was in the retail channel and within Williams-Sonoma. As far as giving outlook, obviously, we don't provide any guidance on the gross margin or SG&A line, but we did provide guidance on the operating margin line where we're at the high end. We're still at 10.3, which is matching our record all while investing. So there has to be some assumption there that, that product margins will improve over the year.

[Laura J. Alber:]

And just one more thing, Janet, remember that because of our high DTC to total, we are able to shift our operating model to be more promotional if the environment requires. And you've seen us do that before, where we leverage at cost. We're constantly looking for ways to reduce our catalog costs and more -- and to optimize our e-marketing. And that has allowed us to give value back to our customers and reduce -- for example, when we give -- when we run our promotion, oftentimes we can reduce our ad cost spend and offset the hit to margin. And we do this on a very dynamic basis. We have a series of meetings and processes in place to always be looking at the total picture and not looking at an individual line alone.

[Operator:]

We'll now go to Brad Thomas from KeyBanc Markets.

[Bradley B. Thomas:]

When you reported the third quarter, you talked a little bit about concerns at the start of this fourth quarter about how the consumer was behaving. Can you just give us sort of more color about how things played out over the course of the quarter and what you're seeing today?

[Laura J. Alber:]

Sure, it was a challenging quarter because remember we start off with the hurricane, uncertainty around the election and a calendar that pushed Christmas really late. And so -- and the customer continued to shop later and later, and you just watch people wonder about when it's coming and what to do and we knew how promotional it would be. And yet we were very prepared. We have gone through a bunch of scenario plans, and we had a full team effort to make sure that we were going to deliver great customer service to our customers, and we had worked on the product lineup in advance. So January came in strong, that's an important month for us, I think, versus other businesses that are just gift businesses. The beginning of the year is always the time when you think about refreshing your home. And with our large home furnishings brands, it's a really nice end to the quarter that we have January. And this year, like last, it was very strong.

[Bradley B. Thomas:]

Great, and if I could squeeze in a quick point of clarification, with respect to the share repurchase, are you including that in your 2013 and 3-year guidance for earnings?

[Julie P. Whalen:]

We are.

[Operator:]

. We'll now go to Neely Tamminga from Piper Jaffray.

[Neely J.N. Tamminga:]

I have a question for Laura and/or Pat, just really wanting to get a sense for how you guys are prioritizing in your digital strategy. What are the top maybe one or two key initiatives this year that you really think will drive some revenues higher this year, just curious about your prioritization there? Then secondly, related to those strict customer file, Laura, I was just wondering if you could give us some thinking, speaking specifically here about Pottery Barn brand alone, are you seeing your core shopper, the customer who's been with you for years, just either being reactivated or shopping more from you with more categories? Or are you seeing a real interesting trend on new to file?

[Laura J. Alber:]

Thank you. One of the biggest differentiators you can have in a company are the people working with you, and we have a long heritage of cultivating creative talent and also a heritage of having great direct channel talent. And we have a deep analytic culture borne out of our catalog business, and we married this culture with our merchant expertise. We were into big data before big data was such a big deal. And it's given us a nice head start. I want to let Pat go through some of the great initiatives we have lined up for this year.

[Patrick J. Connolly:]

Thanks, Laura. We made excellent progress in e-commerce this last year that produced results, not just for 2012, but we think we'll produce them well into the future. And I think perhaps the most important thing is how we did it. We've built on the foundation that we've laid the year before. We redesigned the way we work, creating what we call this capability tracks and an absolute development technology. So we really doubled our throughput literally in terms of what our team got done in just 2 years. Let me give you a few specifics. We introduced a feature called faceted navigation. It's a technology that allows customers to more quickly find what they're looking for. If a customer is, say, interested in rugs, they can easily search by style, color or material and then narrow their selection by size or shape. This is really important because we have a very large assortment with many options for the customer. And this makes it easier for them to shop for a rug or really for anything else. And we've implemented this across all of our sites. This year, we redesigned our checkout. The reason is that many customers don't complete an order, even if they put items in their basket. And we focused on streamlining that process to eliminate any barriers to completing the order, and it's working. We redesigned our homepage with a new mega menu that simplifies navigation and allows our customers to go right to the part of the site they're interested in and with added personalized content. In Pottery Barn, we introduced shop by room. It's a great example our merchants came up with working with the technology team and designing the shopping experience the way that customer likes to shop. If I think about next year, Neely, we're so excited. We're focused on emerging technology, and we're utilizing the latest data methodologies to create a data-driven, personalized shopping experience that is optimized for every customer for every device. Our goal is that every one of the 423 million website visits we had last year that someday, we'll have an absolutely personalized experience for that visitor. So we made a lot of progress; I think that our team over in the e-com technology group, things are just getting started.

[Operator:]

We have time for one last question from Marnie Shapiro from The Retail Tracker.

[Marni Shapiro:]

I was curious if you can talk a little bit about 3 initiatives that you brought up on the call but didn't give any real insights, a little bit more on Rejuvenation, a little bit on your first out-of-the-box thoughts about Mark and Graham? And I'm interested about you guys jumping back into Williams-Sonoma Home. And without giving too much away, I'm just curious if you can give a little bit more insights behind these 3.

[Laura J. Alber:]

Absolutely, thank you for the question. We're very focused on our core businesses, but we always know that we are good at starting business and nurturing them. And we see opportunity in the market, and we have several brands in their early stages. We bought Rejuvenation last year. It's a wonderful, high-quality business, focused on hardwired lighting, customized hardwired lighting. And we believe that this brand can expand into other categories and build upon its rich heritage of historic lightings. We internally developed and launched Mark and Graham, which is a high-quality, personalized gift brand, and it features really updated monograms that are both nostalgic and new. And it elevates the personalized gift-giving. The packaging is just gorgeous. And so these are 2 examples of new businesses that we are developing. Williams-Sonoma Home, we're so excited to share with you. We have a very new collection that's coming out in April in the form of a catalog and then, of course, online. And it's really building on what we know is successful but also bringing to market an aesthetic that isn't being served at the high end and really helping the customer put the whole look together in their own unique way. There are 3 distinct collections that we are going to be presenting, and you can also see them if you're in New York in the Columbus Circle store.

[Marni Shapiro:]

I guess, what was the impetus behind relaunching the home area?

[Laura J. Alber:]

Excuse me, I'm sorry, I can't -- couldn't hear you well.

[Marni Shapiro:]

I'm sorry. What was the impetus behind launching the home area because you guys have launched it, then you pulled back.

[Laura J. Alber:]

Yes, we pulled back on our retail assortment. And last year was really about rationalizing the SKUs and looking at pockets that would be profitable and that made sense. And we've been building on that. And we see a clear opportunity to bring in higher-end goods, not as high end as it was before, but to serve the market that isn't being served right now with more color and with a lot of beautiful, eclectic, artismal products.

[Operator:]

And that concludes our question-and-answer session for today. I'll now turn the conference back over to Ms. Alber for any additional and closing remarks.

[Laura J. Alber:]

Well, thank you for joining us today, and we look forward to talking to you again next quarter.

[Operator:]

Thank you. And that does conclude our conference for today. We thank you for your participation. You may now disconnect.