Yext, Inc.
KNOWLEDGE SEARCH SYSTEM

Abstract:

A system and method to manage data associated with a merchant system to provide in response to a search query from an end user system. The system and method to generate, in a data graph associated with a merchant system, a first entity type including a first data field storing a first data value corresponding to the merchant system. A second entity type comprising a second data field storing a second data value corresponding to the merchant system is generated in the data graph. A relationship type between the first entity type and the second entity type is established. A first update to the first data value of the first entity type is generated. In view of the relationship type, a second update to the second data value of the second entity type is generated. The first update of the first entity type and the second update of the second entity type are stored in the data graph.