What Is A Company's MOAT?

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A company's moat is a term used in investing to describe the competitive advantage or barrier to entry that a company has over its competitors. The term was popularized by legendary investor Warren Buffett, who frequently uses the metaphor to describe the long-term sustainability of a company's competitive advantage.

A company's moat can take many forms, such as a strong brand, proprietary technology or intellectual property, economies of scale, network effects, or regulatory barriers. These factors make it difficult for other companies to enter the market and compete with the established player.

  • Coca-Cola (KO) - as mentioned earlier, the company has a strong brand and distribution network that makes it difficult for new competitors to enter the beverage market and gain significant market share.

(Strike.Market KO Profit Margin Data)

  • Apple (AAPL) - the company has a strong brand and loyal customer base, as well as a closed ecosystem with its hardware, software, and services that makes it difficult for other companies to replicate.

(Strike.Market AAPL Share Of Search Data)

  • Amazon (AMZN) - the company has a large network of warehouses and a powerful logistics system that makes it difficult for other e-commerce companies to compete on price and delivery speed.

(Strike.Market AMZN Mobile App Ranking Data)

  • Visa (V) and Mastercard (MA) - these payment processing companies have a strong network effect, with many merchants and consumers already using their payment systems. This makes it difficult for new payment companies to gain traction and compete.

(Strike.Market Visa Financial Estimates Data)

  • Facebook (META) - the company has a massive user base and network effect, making it difficult for other social media companies to compete on scale and user engagement.

(Strike.Market META Insider Trading Data)

  • Johnson & Johnson (JNJ) - the company has a strong brand and reputation in the healthcare industry, as well as a diversified portfolio of products that makes it difficult for competitors to replicate its success in any one area.

(Strike.Market JSJ Share Of Search Data)

A company's moat is an important consideration for investors because it can help to ensure the company's long-term success and profitability. Companies with strong moats are often able to generate consistent revenue and profits, and can weather economic downturns and market fluctuations more easily than their competitors.

Lenka Roz Schanova

Strike.Market editor, podcaster of How to invest, and organizer of the Czech Investment Conference.

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