Apple Inc.
CONTENT RENDITION GENERATION AND CONTROL

Abstract:

Various aspects of the disclosure are directed to content rendition generation. Sets of disparately-formatted media content are reformatted into corresponding renditions of media content having a common format. The common format includes device-indeterminate ID linking data that links respective portions (e.g., assets or a structural component including the assets) of each rendition with the common format to corresponding portions of the disparately-formatted media content. For each rendition, reformatted assets are generated in which each reformatted is specific to one of a plurality of disparate types of devices, based upon characteristics of the disparate device types. Access to the portions of disparately-formatted media content and/or the assets within the portions of disparately-formatted media content is tracked, based on the linking data.