Apple Inc.
User experience using privatized crowdsourced data

Abstract:

Embodiments described herein provide a privacy mechanism to protect user data when transmitting the data to a server that estimates a frequency of such data amongst a set of client devices. One embodiment uses a differential privacy mechanism to enhance a user experience by inferring potential user preferences from analyzing crowdsourced user interaction data. Based on a statistical analysis of user interactions in relation to various features or events, development efforts with respect to application behavior may be refined or enhanced. For example, user interactions in relation to the presentation of content such as content from online sources may be analyzed. Accordingly, presentation settings or preferences may be defined based on the crowdsourced user interaction data.