Apple Inc.
Document selection and display based on detected viewer preferences

Abstract:

Some embodiments of the invention provide a method that detects document attribute preferences for viewing documents (e.g., articles) on a device. The method displays several documents on a display screen of the device, with each document having one or more associated attributes. In some embodiments, different documents can be associated with the same attribute or the same number of attributes, or can be associated with different attributes or a different number of attributes. In some embodiments, the method detects viewer interactions with one or more displayed documents, and based on these interactions, computes attribute scores for several attributes associated with a number of the documents. The computed attribute scores identify a preference ranking for attributes associated with the documents. Some embodiments use the computed attribute scores to select subsequent documents for display on the device and/or to arrange the display of subsequent documents on the device.