Apple Inc.
Product Showcase System

Abstract:

Systems disclosed herein are directed to a display fixture having a display surface, dynamic input blocks disposed along the display surface, and a display screen positioned on the display surface next to the dynamic input blocks. Each of the dynamic input blocks displays content associated with a product. In response to a user interaction with one of the dynamic input blocks, the display screen displays content related to the product associated with the one dynamic input block. The content and associated products displayed on the dynamic input blocks automatically change in response to an external input.