Apple Inc.
ANALYTIC DATA COLLECTION FOR APPLICATION NAVIGATION

Abstract:

Systems, methods, and computer-readable media for collecting analytic data for application navigation with an electronic device are provided. A navigation event operative to navigate away from the presentation of a particular type of application content of an application (e.g., a news article of a news aggregator application) or any other suitable analytic event may be carried out on an electronic device, in response to which the device may be operative to collect certain data for defining an analytics payload of data that may then be shared by the device for any suitable analysis, such as to analyze how a user arrived at that presented article, how long a user viewed the article, whether or how often a user played back any video embedded in the article, and/or the like, where such analysis may be used to more effectively recommend news articles to the user in the future.