Bank of America Corporation
Mobile device detection and identification with a distributed tracking and profiling framework

Abstract:

Systems, methods and computer-readable media for detecting a mobile device and identifying a user of the device are provided. A wireless signature or other unique identifier of a device may be detected. User information for the device may be obtained from a secondary source independent of the mobile device. Once a user is identified, user information may be retrieved and the user identity and user information may be associated with a mobile device. When the mobile device is then detected at a later time (e.g., after the information has been associated with the device), one or more offers may be generated based on the associated information and/or the location of the device at the time it is detected.