Bank of America Corporation
INTERACTIVE VISUAL DASHBOARD FOR IMPLEMENTING SENTIMENT ANALYSIS BASED ON SOCIAL MEDIA DATA

Abstract:

Methods for augmenting a positive sentiment trend or mitigating a negative trend are provided. Sentiment trend may be derived from a sentiment analysis. Sentiment analysis may be based on aggregating communications between a first individual, group or entity and a second individual, group or entity. Sentiment analysis may include mining social media to recover a plurality of artifacts. Each of the artifacts may include a transmitting entity and a receiving entity. Methods may include identifying a transmitting entity of the artifact; identifying a receiving entity; and adding the sentiment score to an aggregated sentiment score. Aggregated sentiment score may be associated with a communication link. The sentiment score may repeatedly generate, over a pre-determined amount of time, an aggregated sentiment score for the communication link; identify a positive trend in the aggregated sentiment score; and trigger an augmenting response to the positive trend.