Bank of America Corporation
ONLINE SEARCH TRENDING TO PERSONALIZE CUSTOMER MESSAGING

Abstract:

Aspects of the disclosure include methods and systems that use online search trending to inform and dynamically control a determination of which content is displayed on digital display systems. Examples of such content may include, but is not limited to messages, offers, content, tutorials, educational materials, and/or other information. In one example, the displayed content may be tailored based on online activity trending in a specific geographic area.