Microsoft Corporation
IMPRESSION-TAILORED COMPUTER SEARCH RESULT PAGE VISUAL STRUCTURES

Abstract:

A search engine query can be received, along with contextual data encoding information about a context of the query. The query can be classified into a selected user interface profile of multiple available user interface profiles, with the classifying including applying a classification model to the contextual data. A visual structure generator can be selected using results of the classifying, and a search results page can be generated for the query. The generating of the search results page can include using the selected visual structure generator to impose a selected visual structure on the search results page, with the selected visual structure corresponding to the selected visual structure generator. The generated search results page can be returned in response to the receiving of the query.