Microsoft Corporation
Machine learning based system for identifying resonated connections in online connection networks

Abstract:

The technical problem of identifying relevant social proof information with respect to a premium service for a given member profile in an online connection network system is addressed by, first, capturing the associated member's intent based on the member's activity on the web site provided by the online connection network system. The determined intent is used as input into a relevance machine learning model that is executed to identify the member's connection who is a subscriber to the premium service and who has been identified as the most convincing resonated connection of the member with respect to subscribing to the premium service.