Microsoft Corporation
Interaction signal processing in distributed computing systems

Abstract:

Techniques of interaction data processing in a distributed computing system are disclosed herein. One example technique includes upon receiving a user interface output having a content item to be surfaced on a client device and a script configured to detect an interaction with the content item at the client device, surfacing the user interface output having the content item on a display of the client device and automatically executing the script embedded in the user interface output to detect an interaction with the surfaced content item at the client device. Upon detecting an interaction with the content item on the surfaced user interface output, the example technique also includes generating and transmitting interaction data representing the detected interaction to a remote server.