Microsoft Corporation
System user attribute relevance based on activity

Abstract:

Techniques for using online user activity in determining relevance of attributes to improve computer functionality in generating recommendations of online content are disclosed herein. In some embodiments, a computer system calculates a corresponding relevance score for each attribute of a user based on a total number of online postings for which the user has performed at least one of a plurality of online actions within a particular sliding window of time defining a most recent time period, an attribute activity number representing a number of online postings in the plurality of online postings that have the attribute, and an inverse of a frequency value representing how many of a total number of online postings published within the particular sliding window of time have the attribute. In some embodiments, the computer system causes at least one recommendation associated with the user to be displayed based on the calculated relevance scores.