Microsoft Corporation
VISUAL PARSING FOR ANNOTATION EXTRACTION

Abstract:

Embodiments of the disclosure extract annotations from web pages. The annotations are combined with search results and/or advertisements to allow the user to better understand the content of the search result or advertisement landing web page. A visual snapshot of the web page is taken. Visual processing extracts information from the visual representation. The HTML for the web page is also analyzed and various pieces of information extracted. The information from the visual processing is combined with the information extracted from the HTML. The combined information is evaluated and information for the annotations are selected. The annotations are then combined with the search results and/or advertisements.