Microsoft Corporation
Pipeline for identifying supplemental content items that are related to objects in images

Abstract:

Technologies are described herein that relate to identifying supplemental content items that are related to objects captured in images of webpages. A computing system receives an indication that a client computing device has a webpage displayed thereon that includes an image. The image is provided to a first DNN that is configured to identify a portion of the image that includes an object of a type from amongst a plurality of predefined types. Once the portion of the image is identified, the portion of the image is provided to a plurality of DNNs, with each of the DNNs configured to output a word or phrase that represents a value of a respective attribute of the object. A sequence of words or phrases output by the plurality of DNNs is provided to a search computing system, which identifies a supplemental content item based upon the sequence of words or phrases.