Microsoft Corporation
UNIFIED INTENT UNDERSTANDING FOR DEEP PERSONALIZATION

Abstract:

In an example embodiment, user interactions with a graphical user interface are modeled to derive an efficient representation that is highly available through a framework. This representation enables downstream analysis as to the relevancy of the user interactions through libraries leveraging standardized activity representations. With these components, it becomes possible to derive user intent in a modular fashion, domain by domain, while decoupling many system aspects, and also providing high capacity and precise intent information to leverage for personalization.