Microsoft Corporation
Dynamic deeplinks for navigational queries

Abstract:

Techniques for dynamically generating deeplink search results in response to navigational search queries. In an aspect, to address user search queries, a general-purpose search engine is provided in parallel with a dedicated engine for specifically ranking deeplinks. Upon identifying a received query as a navigational query, a parallel query is generated from a common domain and user query, and provided to the dedicated engine. The engine accesses relevant deeplink URL's from a search index, which may be frequently refreshed and updated with the most recent Web contents. Ranking of deeplink URL's may be performed according to an algorithm that processes query-level features and document-level features of URL's to be ranked. In an aspect, the algorithm may be trained from search engine logs and/or Web browser logs, by calculating a Log-based Normalized Discounted Cumulative Gain (LNDCG) designed to quantify relevance of search results to queries based on user click behavior.