Microsoft Corporation
IDENTIFICATION OF CONTENT GAPS BASED ON RELATIVE USER-SELECTION RATES BETWEEN MULTIPLE DISCRETE CONTENT SOURCES

Abstract:

Identification of content gaps based on relative user-selection rates between multiple discrete content sources. A system analyzes search log activity to determine whether users that are conducting particular types of search activities are ultimately selecting and relying upon content resources from a predefined content source of interest or, alternatively, whether such users are unsatisfied with the predefined content source of interest and are instead relying upon other third-party content sources. This particular type of analysis provides valuable insights into whether content gaps exist within the predefined content source of interest.