Microsoft Corporation
Search system that provides personalized results

Abstract:

A search system that is configured to generate personalized ranked lists of search results for end users is disclosed. The search system provides backend search services to several websites of different organizations, where the websites are configured to offer goods for acquisition to the end users. The search system is configured to construct profiles for users that interact with webpages of the websites, and is further configured to construct personalized re-rankers based upon such profiles.