NICE Ltd.
Offer selection using sequential selection operations

Abstract:

A combination of two or more offers may be selected from a plurality of offers to be served to potential respondents, in a method performed using one or more processors in a computing system. The method of selecting may comprises receiving a request for a selection of a combination of two or more offers from the sets of offers; in response to the request: performing a series of selection operations each resulting in the selection of one offer to be included in the combination, each selection operation being carried out according to a respective model including one or more variables. The variables of the model for the second and any subsequent selection operation may include at least one selected offer from a previous selection operation. A signal identifying the selected offers may be output to cause the combination of the selected offers to be served to a respondent.