ServiceNow, Inc.
SYSTEMS AND METHOD FOR INCENTIVIZING FEEDBACK ON SOCIAL MEDIA

Abstract:

The present approach is related to incentivizing users of social media to provide feedback for certain products. The embodiments include monitoring relevant social media content that includes feedback associated with the products, where the social media content is created by different users via social media profiles. Evaluation rules are applied to the social media content to allocate a number points to the social media profiles every time relevant social media is created. When a certain threshold of accumulated points has been exceeded by a user, the user is further incentivized to continue to provide feedback to products via social media, where the incentive includes a form of a reward.