Prudential Financial
Insider trading & Transactions

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Transaction Date Insider Security Shares Price per share Total value Source
Option
CAPERTON GASTON director
 Notional Shares - Optional 56 N/A N/A
Option
SAYRE PETER B officer: Senior Vice President
 Common Stock 11,879 N/A N/A
Option
SAYRE PETER B officer: Senior Vice President
 Employee Stock Option (Right to Buy) 11,879 N/A N/A
Sale
SAYRE PETER B officer: Senior Vice President
 Common Stock 10,888 N/A N/A
Option
UNRUH JAMES A director
 Notional Shares - Optional 31 N/A N/A
Option
UNRUH JAMES A director
 Common Stock 31 N/A N/A
Option
CAPERTON GASTON director
 Notional Shares - Optional 56 N/A N/A
Option
CAPERTON GASTON director
 Common Stock 56 N/A N/A
Sale
SAYRE PETER B officer: Senior Vice President
 Common Stock 1,100 N/A N/A
Option
UNRUH JAMES A director
 Common Stock 31 N/A N/A
Option
UNRUH JAMES A director
 Notional Shares - Optional 31 N/A N/A
Option
CAPERTON GASTON director
 Common Stock 56 N/A N/A
Option
CAPERTON GASTON director
 Notional Shares - Optional 56 N/A N/A
Option
KOSTER BARBARA officer: Senior Vice President
 Common Stock 8,736 N/A N/A
Sale
KOSTER BARBARA officer: Senior Vice President
 Common Stock 8,736 N/A N/A
Option
KOSTER BARBARA officer: Senior Vice President
 2/10/04 Employee Stock Option (right to buy) 8,736 N/A N/A
Option
SAYRE PETER B officer: Senior Vice President
 Common Stock 8,641 N/A N/A
Sale
SAYRE PETER B officer: Senior Vice President
 Common Stock 7,830 N/A N/A
Option
SAYRE PETER B officer: Senior Vice President
 2010 Employee Stock Option (right to buy) 8,641 N/A N/A
Option
BLOUNT SUSAN L officer: EVP & General Counsel
 Common Stock 6,289 N/A N/A
Sale
BLOUNT SUSAN L officer: EVP & General Counsel
 Common Stock 6,289 N/A N/A
Option
BLOUNT SUSAN L officer: EVP & General Counsel
 2/8/05 Employee Stock Option (right to buy) 6,289 N/A N/A
Sale
BAIRD EDWARD P officer: Executive Vice President
 Common Stock 18,344 N/A N/A
Option
CULLEN JAMES director
 2012 Restricted Stock Units 2,416 N/A N/A
Option
CASELLAS GILBERT F director
 Common Stock 2,416 N/A N/A
Option
BETHUNE GORDON M director
 2012 Restricted Stock Units 2,416 N/A N/A
Option
BETHUNE GORDON M director
 Common Stock 2,416 N/A N/A
Option
GRAY III WILLIAM H director
 2012 Restricted Stock Units 2,416 N/A N/A
Option
GRAY III WILLIAM H director
 Common Stock 2,416 N/A N/A
Option
BAIRD EDWARD P officer: Executive Vice President
 Common Stock 18,344 N/A N/A
Option
BAIRD EDWARD P officer: Executive Vice President
 2/10/04 Employee Stock Option (right to buy) 18,344 N/A N/A
Option
CULLEN JAMES director
 Common Stock 2,416 N/A N/A
Option
UNRUH JAMES A director
 2012 Restricted Stock Units 2,416 N/A N/A
Option
CASELLAS GILBERT F director
 2012 Restricted Stock Units 2,416 N/A N/A
Option
UNRUH JAMES A director
 Common Stock 2,416 N/A N/A
Sale
SAYRE PETER B officer: Senior Vice President
 Common Stock 3,009 N/A N/A
Option
LAMBERT RICHARD F officer: Senior Vice President
 Common Stock 2,883 N/A N/A
Sale
LAMBERT RICHARD F officer: Senior Vice President
 Common Stock 2,883 N/A N/A
Option
SAYRE PETER B officer: Senior Vice President
 9/14/04 Employee Stock Option (right to buy) 3,301 N/A N/A
Option
LAMBERT RICHARD F officer: Senior Vice President
 2/10/04 Employee Stock Option (right to buy) 2,883 N/A N/A
Option
SAYRE PETER B officer: Senior Vice President
 Common Stock 3,301 N/A N/A
Option
UNRUH JAMES A director
 Notional Shares - Optional 31 N/A N/A
Option
UNRUH JAMES A director
 Common Stock 31 N/A N/A
Option
CAPERTON GASTON director
 Notional Shares - Optional 56 N/A N/A
Option
CAPERTON GASTON director
 Common Stock 56 N/A N/A
Option
CAPERTON GASTON director
 Common Stock 56 N/A N/A
Option
UNRUH JAMES A director
 Common Stock 31 N/A N/A
Option
UNRUH JAMES A director
 Notional Shares - Optional 31 N/A N/A
Option
CAPERTON GASTON director
 Notional Shares - Optional 56 N/A N/A
Option
UNRUH JAMES A director
 Notional Shares - Mandatory 2,425 N/A N/A

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Insider trading

Monitoring trades made by the management members or major shareholders of companies may help create a sharper picture of what is happening inside the companies. Base your decisions on buys or sells of the people involved and do the right thing at the right time.

Who is insider?

Every director or senior officer, as well as any other entity or individual owning more than 10% of the company’s shares on the stock market, is called an insider. Such people or entities are allowed to buy/sell the company's shares under strictly controlled conditions. Key premise here is that none of them can make trades based on non-public information about the company.

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